The ability to simplify means to eliminate the unnecessary so that the necessary may speak. (Hans Hofmann 1880–1966)

Human beings are highly visual and are more likely to remember what they see than what they read. In today’s fast-moving world, people are constantly exposed to information overload, have shorter attention spans and don’t want to spend time reading. They want to understand and process the information instantly and easily. So, using large amounts of text is not always the best way to get your message out there.

At Write to the Point, we specialise in taking complex information (e.g. long research reports) and transforming it into visually pleasing and easily readable documents that incorporate text and graphics. We extract the key messages and present them in a way that readers can understand and remember.

For more information, contact kristina@writetothepoint.co.za

Some recent projects